Archive for December 2013
Sachin's Innings in Advertising
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Sachin Tendulkar's innings in advertising may be far from over.Many brands continue to stick with him despite his retirement.In 1995, Sachin's deal with management firm WorldTel put him on the advertising map.The 5 year deal was for Rs.31.5 Crore.>>Brands which have Sachin Tendulkar:
1) Future Group
2) Boost
3) BMW
4) Coca-Cola
5) Toshiba
6) Aviva
7) Adidas
8) ESPN-Star Sports
9) Sunfeast
10) Reynolds
11) Musafir
*These are brands which still have Sachin Tendulkar as their brand ambassador.
Image: http://www.bollywoodhungama.com
World's most expensive printed book sold for $14.2 m
The first book written in what is today the United States of America fetched $14.2 million in New York, becoming the world's most expensive printed book sold at auction.
Bidding opened at $6 million and closed swiftly at a hammer price of $12.5 million, rising to $14.165 million once the buyer's premium was incorporated.The translation of Biblical psalms "The Bay Psalm Book" was printed by Puritan settlers in Cambridge, Massachusetts in 1640 and sold at a one-lot auction in just minutes by Sotheby's Tuesday.
Image:Indiatimes
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expensive
